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Knowledge Center

Work to plan, plan to work

Sometimes, while running a business we get so lost in the processes and the incessant need for growth that we almost forget that nothing is ever perfect. So, you may want to take a pause from time to time to identify the gaps in the way you provide your services. Because awareness of a problem is the first step towards finding its solution. So, let’s take a moment to assess ourselves. Use the following pointers to rate yourself on a scale of 1-5 to identify and evaluate your proficiency in each of these core business components.


First is your trust, as it forms the foundation for success. How confident are you about your chances of success? Are you confident enough to overcome any hurdle that comes your way to achieve the goals of your business? Hold on to your belief and goals especially while dealing in this industry.

Communication Skills

Communication skills play a vital role in business. Are you conversant to convert a lead into a client? How adept are you at acquiring a client over the phone? How different or unique are you in terms of your communication compared to other real estate agents who follow the same age-old methods.


Let’s talk about marketing now. Do you have a steady supply of business leads or are you constantly worried about where your next lead will come from? How do you generate leads? Do you use just a few methods to create new leads or is your strategy divided across numerous different methodologies? Your business funnel should never look empty.


What about possessing a strong business plan with goals? And are you sticking to it? Is it detailed enough to cover all aspects of your business across all situations? Have it reflect your long-term vision and paint a picture of where the company would be in 5 and 10 years from today.


Pain of discipline v/s pain of regret; what would you choose. Real estate consulting business needs consistency in the daily errands. How much self- control do you have? Are you able to consistently do the things that you know will lead to more success or do you fail in doing that from time to time?


Any business sis as good as its systems and processes laid out. How resilient is your organization? How well defined are your organization’s processes? Having a well-structured policy in working leads to a long term play.


Are you working by yourself? How far are you from where you want to be? Are you placed well around a group of trusted agents working around you to multiply the probability of doing the business? Always remember, Real Estate business is not the one you can do alone and fly high.

Office Infrastucture

Do you have a business set up to carry meetings with your clients and leave them with an impact of professionalism? First impression is the last impression and your office outlook matters the most while your client is deciding whether to choose you as their agent.

Evaluate your ratings and note down your strengths, they are what separates you from others. Also, use these ratings to identify your weaknesses.

As said before, awareness is the first step towards finding a solution. As you come to know your weaknesses, make a plan to work on them step by step to take your business even further. Don’t try to do everything all at once, devote your energy to a single aspect and work on it until you are sure that it’s perfect. In no time, your new-found insights will help you grow your business even more.

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