It is easier said than done to be a luxury real estate agent and cater to buyers looking for luxury homes or higher price point homes on a consistent basis! On the outset you have to believe that you can do it. Here are our set of tips to help you take your real estate consultation to the next level by selling high-end homes!
Agents dealing into higher end apartments have their brand presence in the market and professionally promote themselves. These agents have a mentor or leader to look upto for guidance, are a part of a bigger network and stay up-to-date with the market trends and upcoming developments. If you can get to shadow them to gain the know-how, first-hand experience, it will be easy to put into action quicker.
The clients of this segment need to trust you above everything else with the information you can provide them relating to the right options, product knowledge, negotiations, skillset, amenities, comparative details of other developments and more. Clients come with their own research and information because they have luxuriant capital to invest with this decision. To become well-versed with this information you have to stay connected with the new projects coming up, resale inventory, conduct open houses and stay acquainted with fellow agents in the market. Be the one, your clients can trust!
When a high-end client is looking for a home in this segment, they need information pertaining to the neighbourhood in terms of local amenities, schools, grocery, gym, clubs and the works. Having adequate amount of knowledge in client’s referred vicinity is what you should arm yourself up first, to market your properties, help them invest and transact better.
The hard part about networking is making it a top priority. Pulling a good network for your business to keep going takes a lot of effort, sincerity and time. Your list of contacts eventually will sum upto your networth is what we all know. But consistently building it is not easy. Check your immediate sphere of contacts who can share and refer such clientele to your business. It is always easier to do business with people you know and with clients you are referred to. Because, it always starts with the trust factor when it comes to real estate decisions.
Your marketing defines you and your business. Whether you promote a listing or a project, it’s your personal profile and comapny profile that is making a statement. Make it a masterpiece. Everytime a collateral is out, it should ring a bell to client’s head about your expertise and niche in the market. Content matters the most and hence put in some extra effort to reflect your previous deals that cover luxuriant details in the best manner along with other engaging information. Your online presence speaks volumes and ensure to share useful, relevant and helpful tips for your sphere.
You have to create a cover that sells because people do judge a book by its cover although they should not. If they are judging, might as well change the cover. Upgrade yourself not just intellectually but also with how you dress up, network and present yourself. People generally like to do business with like-minded people and more often with people whom they like. To establish a bond and have a rapport, you need to articulate and upscale yourself to mirror and match them so they can relate and trust your showings and advice.
Lastly, Shift your focus. It does feel overwhelming to get into the luxury segment and staying in this game involves a lot of focus and patience. With practise you will be able to cater luxuriant living to your clients and actually enjoy doing so for yourself! Let us know if this helps you become a top-class high-end luxury market agent.
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